oh hello…

I’m a senior creative and experiential leader with deep expertise across brand strategy, storytelling, and cross-channel execution. With both in-house and agency experience, I’ve led global campaigns, keynotes, and culture-forward programs for brands like TikTok, Google, YSL Beauté, and HBO Max, translating vision into experiences that drive business and build connection.

My background in theater and film gives me a unique lens: I have a producer’s brain and a storyteller’s heart. I’ve launched products, sparked fandoms, and shifted perception not by following formulas, but by turning creative instinct into culturally relevant work that resonates.

experience

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experience •

TikTok

Global Director of Experiential and Events

Industria creative

SVP, Production and Experiences

Select Clients:  Google, Max (HBO), Apple TV+, FX Networks, Marvel, YSL Beauté, Sony, Old Navy, Netflix, Rare Beauty, Nestlé, Puma, Converse, Armani Beauty, La Mer, MAC Cosmetics

Todo Productions

Creative Producer and Show Director

Select Clients: Sony Interactive Entertainment, Yahoo, Target, Boom Supersonic, GH Mumm x Formula E, Victoria’s Secret Fashion Show, Air France, Tory Burch, Rosie Assoulin

Talent: Taylor Swift, Rhianna, Shawn Mendes, Bruno Mars, Justin Bieber, Nicki Minaj, The Chainsmokers, Kelsey Ballerini, Halsey, Bebe Rexha, Rita Ora, Fall Out Boy, Gladys Knight

Civic Entertainment Group

Director: Branding, Partnerships, Content, Production

Select Clients:  Airbnb, HBO, NBC News, Martha Stewart Omnimedia