I’m a senior creative and experiential leader with deep expertise across brand strategy, storytelling, and cross-channel execution. With both in-house and agency experience, I’ve led global campaigns, keynotes, and culture-forward programs for brands like TikTok, Google, YSL Beauté, and HBO Max, translating vision into experiences that drive business and build connection.

My background in theater and storytelling gives me a unique lens: I think like a performer, move like a producer, and lead like someone who knows how to deliver under pressure. I’ve launched products, sparked fandoms, and shifted perception not by following formulas, but by turning creative instinct into culturally relevant work that actually sticks.