oh hello…

I’m a senior creative and experiential leader with deep expertise across brand strategy, storytelling, and cross-channel execution. With both in-house and agency experience, I’ve led global campaigns, keynotes, and culture-forward programs for brands like TikTok, Google, YSL Beauté, and HBO Max, translating vision into experiences that drive business and build connection.

My background in theater and film gives me a unique lens: I have a producer’s brain and a storyteller’s heart. I’ve launched products, sparked fandoms, and shifted perception not by following formulas, but by turning creative instinct into culturally relevant work that resonates.

experience

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experience •

TikTok

Global Director of Experiential and Events

Industria creative

SVP, Production and Experiences

Select Clients:  Google, HBO, Apple TV+, FX Networks, Marvel, YSL Beauté, Sony, Old Navy, Netflix, Rare Beauty, Nestlé, Puma, Converse, Timberland, Armani Beauty, La Mer, MAC Cosmetics

Todo Productions

Creative Producer and Show Director

Select Clients: Sony Interactive Entertainment, Roku, Yahoo, Target, Boom Supersonic, GH Mumm x Formula E, Victoria’s Secret Fashion Show, Air France, Tory Burch, Rosie Assoulin

Talent: Taylor Swift, Rhianna, Shawn Mendes, Bruno Mars, Justin Bieber, Nicki Minaj, The Chainsmokers, Kelsey Ballerini, Halsey, Bebe Rexha, Rita Ora, Fall Out Boy, Gladys Knight

Civic Entertainment Group

Senior Vice President, Creative and Production

Select Clients:  PwC, Airbnb, HBO, NBC News, Martha Stewart Omnimedia