portfolio overview

Strategist, Creative, Producer, Director - I’ve built a career that’s touched just about every corner of marketing. Pop-up shops in SoHo. Product keynotes in Silicon Valley. Creator campaigns that broke the algorithm. Digital rollouts that lit up timelines and Times Square. B2B and B2C, you bet!

I don’t live in a single lane and that’s my edge. I bring cross-industry, cross-format experience to brands that want to cut through the noise and actually get people in their feels.

Scroll down to see what that looks like in the wild.

More than events.

WORLD-BUILDING

CULTURE-SHIFTING

SCROLL-STOPPING

Product Keynotes + summits

TikTok World

TikTok for Business’s flagship global product summit unveiled new AI-powered ad tools to clients and media.
Grow with Google Business Summit

A high-impact summit that brought together small-biz owners for curated learning and tool showcases.
Airbnb Open - Paris

3 days of product launches, workshops, and experiences took Belong Anywhere to another level for 5,000+ hosts.
TikTok For You Summit

A global playbook that ensured every event brought to life was on brand and FYP-worthy!

CXO Programs + Councils

TikTok at Cannes

A multi-faceted executive and creator program of thought leadership, partnership, and networking.
Boom Supersonic

A CXO and media event heralding the next big development in commercial aerospace innovation.
Rockefeller Foundation CityXChange

A convening of global civic leaders with tech founders and venture capital investors focused on sustainable futures.
Variety x TikTok

Joint leadership summit previewing the future of gaming trends and storytelling with Riot Games, Warner Bros, and more.

Broadcasts + Concerts

Old Navy x Rockettes

Award-winning integrated campaign celebrating Old Navy’s “Not Sorry Season.”
Game of Thrones Epic Fan Experience

Westeros came to life at the Barclays Center for 19,000 fans in anticipation of the season 4 premiere.
Victoria's Secret Fashion Show

She’s an icon. She’s a legend. And she is the moment.
Adobe x TikTok

At Cannes, a surprise concert highlighted the integration of TikTok’s Commercial Music Library and Adobe Express.

Premieres + Screenings

Bad Boys For Life Premiere
American Crime Story
Hacks Season 2
Death Stranding 2: On the beach

Creator-first integrated campaigns

L'Oréal Paris Infall-a-thon

A 12-hour livestream celebrating the Infallible Foundation’s viral moment with creators including Mikayla Nogueira, Gabi Butler, and Sir John.
puma x dua lipa

This multi-city out of home campaign paired with influencer gifting program had fans a flutter anticipating this drop.
YSL Beauté Black opium

Global creators and media descended on Brooklyn for this beauty meets beats program featuring Kaytranada.
HBO Max Gossip Girl x Monse

TV drama turned into an IRL runway with social-first moments that landed straight in the feeds of Gen Z tastemakers.

Brand Trips

YSL Beauté Nu at the parker palm springs

A desert oasis turned content creation playground celebrating the brand’s skincare-makeup hybrid with Parris Goebel, Coco & Breezy, Chellaman, & more!
La Mer Arrive Hydrated

La Mer took over the Four Seasons Oahu with masterclasses by Patrick Ta, surf lessons, and a year’s worth of sea-kissed content captured.
American Horror Story: Camp redwood

110-acres in the Santa Monica Mountains transformed into every horror fan’s best nightmare. It was summer camp but make it slasher-chic.
YSL Beauté x The Surf lodge

The ultimate Montauk takeover where top creators sipped, spritzed, and shot golden hour content that turned fragrance into a lifestyle flex.